Have you caught the buzz about the Micro Audio Summit® System recently?
Maybe you’ve already attended one and realized how valuable this framework could be for your online business!
The Micro Audio Summit System defies the “typical” oversized video-based virtual summit model in many distinct ways.
It’s power is in the low-lift, speedy way that it gets you hundreds of new leads by putting you squarely in front of other people’s audiences for FREE!
The Antidote to the Traditional, “Bloated” Virtual Summit
The typical video-based, big virtual summit, with its 20-40 speakers and marathon-length 20+ hour presentations to watch — not to mention that “all access pass” — has become a MONSTER to organize (as the host), and consume (as the attendee).
First and foremost, it takes 3-6 months of planning, producing, and launching.
❌ Without a team and support, it can feel like you’re climbing Everest.
❌ If you want leads fast – this is not the way to get them.
❌ Production for a virtual summit is lengthy and arduous.
❌ There are hundreds of assets, graphics, and materials to create and share with the speakers.
❌ There’s a ton of tech setup and testing required.
❌ You’ll need to create many different landing and checkout pages for registration, all-access pass purchases, and the multi-day schedule.
Secondly, you have to plan and create the tech setup to REMOVE ACCESS for attendees who do not upgrade to your all-access pass.
Not only does this require more tech on your part…
It also forces attendees into buying something or losing access.
You’re not going to make a positive lasting impression on your attendees this way.
But hey, hosting a big virtual summit also has its perks.
Bringing together 20-40 speakers is like networking on steroids. As the host, you get in front of completely new audiences thanks to your awesome speakers, and that can spark serious email list and engagement growth.
Audio Summit VS Video Summit
Now, let’s zero in on the difference between an audio summit versus a video-based summit.
In both of these types, the summit is spread over several days – which leads to a crazy schedule for attendees.
You’ve still got 20-40 speakers to coordinate, and attendees still need to purchase a “pass” to keep access.
The main difference is that an audio summit has no videos to watch!
This makes it more convenient for your attendees to listen and consume the content. It’s refreshingly straightforward compared to the pre-recorded slide presentations of traditional video-based summits.
But – don’t be fooled! Whether you opt for an audio-only or video virtual summit, you’re still staring at a long three-to-six-month production and launch window.
(That’s a long time to wait if you need leads fast!)
Proven Benefits of The Micro Audio Summit
I wanted to fix the problems I saw with both video-based and audio-only virtual summits.
So, I decided to shake things up and flip the traditional online summit model upside down.🙃
When I sat down to map out how a new lead-generation and list-building model, there were specific criteria that I wanted to meet:
✔︎ Develop a strategic marketing approach that’s less draining for the host AND attendees — but still armed with the benefits of a full-on summit.
✔︎ To bring an influx of new, engaged leads to my email list in a quarter of the time.
✔︎ To expand my visibility in front of other people’s audiences.
✔︎ To let go of the dependence on video or slide presentations.
✔︎ To create my own stage and stand out as an authority and thought-leader.
✔︎ To have full control over quality, timing, and messaging.
The Micro Audio Summit System hits these goals perfectly in just a compact 6-week creation cycle.
It’s so doable that you can run one every 9-12 weeks, or align with any product/program launch, without running yourself ragged.
Key features of the Micro Audio Summit System
Here’s what makes the Micro Audio Summit simple, yet powerful for growing your business:
1: Fewer Speakers – More Focus
There are only a handful of speakers in a Micro Audio Summit. This makes things manageable for both —you and your attendees. Less information overload, more valuable, implementable insights.
Plus, each speaker stands out as an expert and authority on the topic. No one gets lost in a sea of 20-40 speakers. This is a huge benefit for speakers.
2: Simplicity of the Single-Day Drop
Unlike multi-day virtual summits, Micro Audio Summit interviews drop at the same time on the same day. There’s no crazy schedule for you or your attendees to manage.
3: Free Access for Everyone Who Registers
Once somebody registers, they get full, free access to all the sessions.
No VIP upsells here.
This allows you to “re-market” to your engaged registered attendees without worrying if they purchased your upsell.
This also positions you to earn their trust more quickly and bring them through your buyer’s journey to a higher-ticket purchase from you.
Just think about it…
You could have a marketing strategy that can provide consistently powerful ways to attract new leads and strengthen your credibility —all within a short 6-week window.
With a Micro Audio Summit, you can keep your business thriving with a lean, efficient, and powerful strategy that’s easy to create and even more straightforward to consume.
Ways to Use a Micro Audio Summit
This list-building and lead-generation strategy will slot right into your current marketing plan.
Launching a new program or service? Use the Micro Audio Summit System as your runway to fill your launch pipeline.
Want to reinvigorate a dormant email list? Use the Micro Audio Summit System to “wake up” and re-engage existing leads. This will remind them why they joined your list, to begin with. And quickly rebuild trust and engagement.
Ready for more?
For the in-depth scoop on how to add your next 100-1000 engaged leads to your email list in just six weeks, check out our exclusive Masterclass.
You can give your marketing a turbo-boost and get your business into high gear faster than you ever thought possible.
And it all begins with a Micro Audio Summit.
August 27, 2023