When podcasting first emerged as a marketing strategy, it was seen as a revolutionary way to reach and engage with audiences. The ability to create audio content that listeners could consume on-the-go opened up new opportunities for coaches, program creators, and experts to spread their message.
However, as the podcasting landscape became saturated with a multitude of shows across various niches and categories, the effectiveness of podcasting as a standalone lead-generation strategy has dwindled.
As more and more podcasts were created, it became a free-for-all, with listeners having countless options to choose from.
With such a vast array of content readily available, it has become increasingly challenging for new podcasters to break through the noise and attract a substantial audience.
As a result, the ability to grow an audience solely through podcasting has become more difficult.
The novelty of the “public podcast” has worn-off.
It’s no longer enough to simply start a podcast and watch leads roll in.
It won’t happen.
Think about this…
With more than 5 million podcasts globally and over 70 million episodes in total*, it’s too hard to get someone’s attention – AND KEEP THEIR ATTENTION.
That means you need to work 10x harder to get collect their email address.
And until they’re on your list, you cannot market to them or nurture a relationship.
Therefore, they are NOT A LEAD. (They are a lurker.)
Podcasting is a long-game brand strategy. NOT a fast-growth lead-gen strategy.
You need a strategic lead-generation approach that goes beyond just recording and releasing public podcast episodes. It’s crucial to incorporate faster, MORE RELIABLE AND CONSISTENT WAYS to grow your email list.
While podcasting can still play a valuable role in nurturing and brand exposure your target audience, it should be seen as part of a broader longer-game strategy.
By leveraging the power of a true list-building strategy, coaches, program creators, and experts can create a direct path that ensures their message reach the inboxes the right people and drives conversion.
The problem of starting a podcast before you have an audience, authority, and email list of at least 1,000 engaged leads.
Podcasting without a healthy email list of at least 1,000 subscribers poses several challenges that can halt your marketing growth and effectiveness.
First, the lack of urgency and scarcity associated with a public podcast reduces its potential as a fast-growth, consistent lead-generation strategy.
A public podcast allows lurkers to listen whenever they want.
But here’s the problem:
Without urgency built in to getting access, there will inevitably be something always “more urgent” that will distract them.
And with the average attention span of an adult being 8.25 seconds, they’ll forget about your podcast before they finish their next scroll.
They can listen at their convenience without any need to join your email list or engage further with your brand.
As a result, you will find it difficult to drive conversion and identify potential leads who are genuinely interested in your offerings.
Sidenote: I see this problem all the time where people end up spending too much time “marketing their podcast” in hopes of getting leads. Instead of marketing their offers to get actual sales.
This shifts your attention away from income producing activities to high-level brand awareness tasks that are mistaken for marketing.
Secondly, another major drawback of podcasting is the inability to know if you’re reaching the right target audience.
While podcasting platforms provide basic subscriber analytics, they fall short when it comes to capturing the email addresses of your audience.
(Subscribers and downloads are nice if you’re selling sponsorships or ads. BUT are still not leads on your email list.)
This lack of data makes it challenging to personalize your marketing efforts and nurture relationships with listeners.
When you don’t have their email addresses, you cannot effectively communicate with listeners or know what they want from you.
Building enough trust with them to become a paying client becomes a daunting task, as you’re left in the dark about their specific interests and needs.
To overcome these challenges and maximize your lead generation potential, it clear that relying on a public podcast is not the best list-building or lead-generation strategy for online coaches and service providers or experts.
The importance of reliably building a substantial email list cannot be understated, as it allows you to proactively reach out to your audience, establish meaningful connections, and nurture them toward conversion.
The list-growth magic of the Micro Audio Summit System.
The Micro Audio Summit System is an incredibly powerful list-building and reliable lead-generation machine that flips the public podcast model on its head.
Through this innovative small-scale lead-gen event strategy, you effectively leverage the power of audio podcasting, while capturing valuable email addresses from your audience…
This System creates legitimate urgency and scarcity that encourages your target audience to sign-up for access.
Converting them from being a listener who stays hidden from you into a highly engaged lead!
By hosting a Micro Audio Summit where you invite other industry experts to share their insights, you create a high-value experience for your own audience and get free access to your speakers’ audiences. By bringing experts to share their knowledge in your Micro Audio Summit, you establish yourself as a trusted authority to their audiences as well as your own.
The Micro Audio Summit System solves the list-building problems that public podcasting creates.
And by offering additional free resources, such as transcripts and bonus materials from the speakers, your registered attendees get even more value in exchange for their email addresses.
And with their email addresses, you can now nurture them and create offers specific to their needs.
The Micro Audio Summit system transforms the public podcast model into a fast-growth lead-generation strategy, enabling you to build a highly-engaged and responsive email list in a very short period of time.
This means that you can host a Micro Audio Summit every quarter and fill your email list with low effort.
One more thing…
Hosting a Micro Audio Summit goes well-beyond just list-building.
It also opens up opportunities for collaboration, networking, and relationship-building with industry experts you showcase.
By featuring others as an expert, you create a win-win relationship – where both you and the experts benefit from high-value content and cross-audience exposure.
The collaboration aspect of the Micro Audio Summit system enhances your credibility and authority within your niche while also expanding your network and potential partnerships.
The Micro Audio Summit system is a game-changing list-building strategy for coaches, program creators, and service-based experts who want to combine the power of audio with an effective list-building strategy. You’ll add hundreds of new leads to your list in just six weeks.
Discover how simple it truly is to use this “low-lift,” small-scale lead-gen event machine to grow your business.
Watch my exclusive masterclass now and learn the simple, 4-step framework to creating your first Micro Audio Summit.
September 5, 2023