You know that old cliche, "beauty is only skin-deep. It's what's on the inside that counts..."
It's the same for your business.
Your biz may look successful on the outside, but if it's a hot mess on the inside... If you're doing marketing tactics that feel sleazy and out of alignment with who you are, eventually it will catch up to you.
Let me give you an example...
One minute your "favorite influencer-coach" is having a big "6-figures in one week" launch.
The next minute, they have a barrage of angry clients, their team is having a mass exodus, and they're bleeding money. (They basically implode. Ouch.)
It's the mirage of success, or what I call, "Maserati Marketing."
That the big-time coach followed the Establishment.
They were more focused on money and how they look from the outside, that they weren't thinking about the one thing that matters most... happy clients.
They didn't have the right planning, people, or processes in place to deliver on the promises they made.
I've witnessed so many "successful entrepreneurs" burn-out, freak-out, and sell-out just to serve their ego and follow pack. Ultimately their business crumbles to the ground like a Jenga tower when you pull the wrong block.
HHHMMMM... Do find yourself pondering any of these...
If you're shaking your head "yes" to any - or all - of these statements, then you need to structure, streamline and strengthen your operations for sustainable growth.
That way you won't end up with a "Jenga-block business."
"Wendy completely transformed my business!
She streamlined and optimized my lead gen and sales so that the pre-qualification process produces more strategy calls with highly-qualified prospects who are ready and excited for coaching support..."
~ Jessica Yarbrough, Business Strategist
"My entire sales process is now smooth and comfortable.
I was able to thankfully work with Wendy and she helped me implement some simple, strategic systems to increase the quality of my leads. So now I'm getting higher closing rates, much better qualities of leads..."
~ Lattice Hudson, Business Coach
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