In the world of "Maserati-Marketers" posing in front of their cars, self-indulgent influencers selling lifestyle over value, and one-hit-wonders promoting their 7-figure launches, the strategies that feel genuinely good and help you stay in your zone of genius can become muddled.
So if the big influencers and your competitors are focused on what things "look like," you can break through the crowd, and set yourself apart with audio.
When you think of audio marketing, what's the first thing that comes to mind?
Podcasting? Clubhouse?
What if you rethink your podcast?
What if you rethink all of the video-based marketing and client-related delivery you're doing and reimagine it?
And that's just the beginning... Audio-based marketing will set you apart as the standout expert in a sea of sameness.
The "traditional" online event or video-driven virtual summit has become very popular over the past couple of years.
Here are a few reasons why this virtual event marketing is so popular...
There is no quicker way to get in front of a dozen audiences of the right people than when you host a summit!
Then lead those new audience members (aka your summit attendees) into a free group, low-ticket offer, or high-ticket program.
And because there's #notravelrequired, the investment save you and your attendees thousands of dollars.
Have you ever wanted to spend additional hours chained to your computer screen watching a virtual event that feels like a salesy webinar? (Uh - probably not.)
Have you ever sat for hour-after-hour watching a virtual summit only to wish you had more actionable strategies and tactics by the end?
Here's the real-real:
Hosting an online summit (big or small) is a commitment of your time, energy, and money, so it's important you create an event you'll enjoy!
What if you chose to toss out the "traditional video-style" summit model, and created a high-value AUDIO SUMMIT™️ instead?
You don't need to chain attendees to their computer screen to give them high-quality experience and strategies they can actually use.
In fact, hosting an audio-based event or summit is more flexible for you and your audience, simpler to produce, and highly profitable.
Here's why hosting an audio-only summit is so powerful...
Summit In-A-Day is the private VIP roadmap and planning intensive you need to get a high-impact event planned that attracts your ideal clients.
Ease & Simplicity for You.
Your summit doesn't need to be complicated or create overwhelm and stress to be highly effective.
By giving yourself the support needed to pull off a successful summit. We believe in equipping you with the proper production planning processes and accountability, so that you can maintain flexibility and ease along the way.
Low effort for your Speakers.
I've never met a speaker who said, "Gee, I'm so excited to record another slide presentation."
Offering your speakers a real conversation will attract high-impact guests who are happy to have a deep conversation and allow their expert voice to be heard.
A savvy speaker understands the value of audio and will see your summit as a massive promotional opportunity to reach not just one audience, but the audiences of every speaker in your lineup!
High Impact for Attendees.
I'm not sure when packing everything and the kitchen sink into a summit became the norm.
So I want to challenge you to break free of the silly notion that "extra "stuff" equals "extra value." It's simply not true.
Your attendees don't have extra time in their day for extra stuff... they need clear, actionable strategies and tactics that will solve their biggest problems.
With an audio-only summit, you're giving them the flexibility they need to listen whenever and where ever their life takes them. And you're not bogging them down with "extra stuff."
Looking for a speaker or podcast guest? Invite me on your show.
2021 Speaking & Podcast Topics
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